Tell KraftHeinz to Stand Against Misogyny
Recently, both Heinz and Unilever bought ads on Pornhub - a large, sexually exploitive, pornography site that normalized themes of racism, incest, and violence against women.
On one hand, Unilever has now committed to never advertise on Pornhub again. A spokesman said that some content on Pornhub that was revealed to them was “deeply troubling and we will ensure that none of our brands advertise on Pornhub again, or on any other porn site."
This is a socially responsible response that recognizes the misstep and the harmful nature of the content it normalized.
On the other hand, KraftHeinz is justifying their ad choices.
Kraft Heinz's director Nigel Dickie has stated that "The DEVOUR frozen food brand, which is only sold in the US, had a one-day promotion solely as part of the brand's Super Bowl activation. The brand was explicitly talking about #Foodporn, which has become a cultural phenomenon on Instagram."
This statement is not merely apathetic to the sexually exploitive themes and content on Pornhub. It is a rationalization and a justification of a business deal that gave money to support a platform profiting off of sex trafficking (the federal government issues sex trafficking charges on behalf of 22 women who were trafficked in porn prominently hosted on Pornhub), child abuse (over 50 sexual abuse porn videos of a 15-year-old-girl who had been missing for a year appeared on Pornhub), and themes of incest, racism, and violence against women.
It's time for KraftHeinz to stop making excuses and to acknowledge the harms of partnering with the pornography industry! Email them here!
Anything less is an affront to their supposedly "family-friendly" brand and an insult to survivors of sexual abuse and sex trafficking.
Tell KraftHeinz to Stand Against Misogyny
Recently, both Heinz and Unilever bought ads on Pornhub - a large, sexually exploitive, pornography site that normalized themes of racism, incest, and violence against women.
On one hand, Unilever has now committed to never advertise on Pornhub again. A spokesman said that some content on Pornhub that was revealed to them was “deeply troubling and we will ensure that none of our brands advertise on Pornhub again, or on any other porn site."
This is a socially responsible response that recognizes the misstep and the harmful nature of the content it normalized.
On the other hand, KraftHeinz is justifying their ad choices.
Kraft Heinz's director Nigel Dickie has stated that "The DEVOUR frozen food brand, which is only sold in the US, had a one-day promotion solely as part of the brand's Super Bowl activation. The brand was explicitly talking about #Foodporn, which has become a cultural phenomenon on Instagram."
This statement is not merely apathetic to the sexually exploitive themes and content on Pornhub. It is a rationalization and a justification of a business deal that gave money to support a platform profiting off of sex trafficking (the federal government issues sex trafficking charges on behalf of 22 women who were trafficked in porn prominently hosted on Pornhub), child abuse (over 50 sexual abuse porn videos of a 15-year-old-girl who had been missing for a year appeared on Pornhub), and themes of incest, racism, and violence against women.
It's time for KraftHeinz to stop making excuses and to acknowledge the harms of partnering with the pornography industry! Email them here!
Anything less is an affront to their supposedly "family-friendly" brand and an insult to survivors of sexual abuse and sex trafficking.