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Stop selling this objectifying magazine
The Sports Illustrated Swimsuit Issue would be more aptly named the Sexploitation Issue.
In the age of #MeToo, how can your company endorse this magazines reduction of women to mere body parts for men to ogle? This magazine is sending a message that women’s bodies are for public consumption, and any retailer that displays and sells it is condoning the toxic culture of entitlement to the female body.
Please remove this magazine from your checkout aisles! After more than 30,000 complaints were filed, Safeway quickly moved the magazine away from checkout stands a few years ago and stated that two-thirds of the cover would be out of sight.
Patrons have a right to shop free from exposure to soft-core pornography in the checkout line. Please follow Safeway's example, and place the Sports Illustrated Swimsuit Issue away from checkout stands and positioned so customers don't have to see it.
You could be a leader and get good press
Will you remove Sports Illustrated's Swimsuit issue from your checkout aisles?
We are writing to express our concern regarding your continued display of the Sports Illustrated’s Swimsuit Issue at checkout counters. You is participating in, and perpetuating, our nation’s #MeToo pandemic of sexual harassment and assault by selling SI’s Swimsuit Issue which normalizes male sexual entitlement, and even worse your store is putting it in the face of every patron who goes through your checkout aisles, most of whom find sexual objectification offensive.
SI Swimsuit tells men of all ages, backgrounds, and demographics that you are entitled to gawk at women and girls as sex objects for your viewing pleasure.
In the age of #MeToo, you need to distance yourself from this magazine!
Listen to your customers
Why are you still selling Sports Illustrated Swimsuit Issue?
After all of the news with #MeToo about male sexual entitlement to the female body, how can you in good conscience sell a magazine issue that depicts women as mere sex objects? This is normalizing the same entitlement that fuels sexual harassment and assault, and you should not want your brand associated with this outdated content.
Please remove this magazine from your checkout aisles! Place the Sports Illustrated Swimsuit Issue away from checkout stands and consider halting your purchase of this annual Sports Illustrated issue.
Your image is suffering
I am writing to you because your typically family-friendly brand is being conflated with sexual exploitation and objectification with the Sports Illustrated Swimsuit Issue.
Your brand has long been respected as a family-friendly entity, and so we are asking that you institute a simple new policy to remove the Sports Illustrated’s Swimsuit Issue from any checkout lines in your stores, nationwide. Instead, we ask that you place them in magazine racks, arranged so that they are two-thirds covered. In 2015, Safeway took this action and received tremendously positive news coverage as a store that was family-friendly and that refused to objectify women.
Please make your stores a family-friendly space and remove Sports Illustrated's Swimsuit edition.
Can you make this change?
Can you make a positive change, and remove Sports Illustrated's Swimsuit Issue from your checkout aisles?
As you know, these magazines are filled with hypersexualized, and softcore pornographic images of women, which serves to treat them as sex objects. Research from the European Journal of Social Psychology shows that when someone is being objectified the objectifier is viewing them as if they do not possess a real, individual mind and as if they are less deserving of moral treatment.
In a society that’s constantly reeling with fresh scandals of sexual entitlement and assault, the consequences for this mindset are immediately apparent.
Please make your stores a family-friendly space and remove Sports Illustrated's Swimsuit edition.